Phishing Attacks Are Getting Personal—And That Changes Everything
The mass email scam is giving way to something far more dangerous: personalized phishing attacks crafted by AI for individual targets. Over the past six months, companies have reported a significant influx of AI-powered phishing as attackers shift from broad campaigns to one-on-one attacks tailored to specific employees.
Bottom Line
The shift from mass phishing to AI-powered personalized attacks represents a qualitative change in email security, not just a quantitative one. Companies are seeing this transition unfold in real time, and it's eroding the effectiveness of standard user training and pattern-based defenses. The question isn't whether your employees can spot a generic scam—it's whether they can spot one designed specifically for them.
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